Privacy Policy

Last updated: March 28, 2026

1. Introduction

WiseProductAdvisor.com (“we”, “us”) is committed to protecting your privacy. This policy complies with applicable US federal and state privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

2. Information We Collect

Analytics (Non-Personal)

We use Matomo Analytics, self-hosted on our servers. IP addresses are anonymized before storage. We do not use Google Analytics or any third-party analytics service that shares data externally.

Cookies

Essential and analytics cookies only. See our Cookie Policy.

Amazon Affiliate Cookies

Clicking Amazon.com affiliate links may cause Amazon to set cookies per their Privacy Policy.

3. How We Use Your Information

Data is used solely to improve our website and measure affiliate performance. We do not sell personal information.

4. Your Rights

California Residents (CCPA/CPRA)

• Right to Know: Request information about personal data collected
• Right to Delete: Request deletion of your personal data
• Right to Opt-Out: We do not sell personal data
• Right to Non-Discrimination: We will not discriminate for exercising your rights

All Users

You may opt out of analytics tracking via our cookie banner or the Matomo opt-out page.

5. Data Retention

Anonymized analytics data is kept for up to 24 months.

6. Contact

Privacy questions? Contact us.

8. Newsletter and Communications

If you subscribe to our newsletter, we collect your email address and language preference solely to send you our weekly product comparisons and guides.

• Legal basis: Consent (Art. 6.1.a applicable privacy laws (CCPA/GDPR))
• Email provider: Resend (resend.com, United States) — Resend Privacy Policy · Resend DPA
• Unsubscribe: Every email contains a one-click unsubscribe link. You may also write to [email protected].
• Retention: Your data is deleted within 30 days of unsubscribing.

9. Social Media and Third-Party Channels

WiseProductAdvisor distributes content on Pinterest and YouTube (Shorts). These platforms have their own privacy policies. We do not collect personal data through these channels.