Privacy Policy for WiseProductAdvisor

Effective Date: 22 mars 2026

1. Introduction

Welcome to WiseProductAdvisor (the « Site »). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect your information in compliance with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

2. Information We Collect

• Cookies: We use cookies to enhance your experience on our Site. Cookies are small text files that are stored on your device. You can manage your cookie preferences through your browser settings.
• Analytics: We use third-party analytics services (e.g., Matomo (self-hosted, data stored on our own servers)) to collect information about how visitors use our Site. This data helps us improve our services.
• Affiliate Links: We may include affiliate links on our Site. If you click on these links and make a purchase, we may earn a commission at no additional cost to you.

3. Purpose of Data Collection

We collect your information for the following purposes:

• To improve our Site and services.
• To analyze user behavior and preferences.
• To provide personalized content and advertisements.
• To comply with legal obligations.

4. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

5. User Rights

As a user, you have the following rights under GDPR and CCPA:

• The right to access your personal data.
• The right to rectification of inaccurate data.
• The right to erasure of your personal data.
• The right to restrict processing of your data.
• The right to data portability.
• The right to object to processing.

6. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact our Data Protection Officer (DPO) at:

Email: [email protected]

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

By using our Site, you consent to our Privacy Policy and agree to its terms.

8. Newsletter and Communications

If you subscribe to our newsletter, we collect your email address and language preference solely to send you our weekly product comparisons and guides.

• Legal basis: Consent (Art. 6.1.a GDPR)
• Email provider: Resend (resend.com, United States) — transfer governed by Standard Contractual Clauses (SCC, Art. 46 GDPR) — Resend Privacy Policy · Resend DPA
• Unsubscribe: Every email contains a one-click unsubscribe link. You may also write to [email protected].
• Retention: Your data is deleted within 30 days of unsubscribing.

9. Social Media and Third-Party Channels

WiseProductAdvisor distributes content on Pinterest and YouTube (Shorts). These platforms have their own privacy policies. We do not collect personal data through these channels.

Mise à jour 05 April 2026 — Google Privacy Policy

Google Services

We may use services provided by Google, such as Google Analytics, Google Ads, YouTube, Google Maps, or other integrated tools. These services may collect technical information and usage data in accordance with their own privacy policies. Where applicable, we inform you about the use of these services, the purposes of processing, and your consent management options.

Cookies and Similar Technologies

Some Google services may place or read cookies, identifiers, or similar technologies on your device, subject to your consent where required by law. You can manage your preferences via our consent banner or your browser settings.

Mise à jour 22 April 2026 — FTC Endorsement Guides

According to the new FTC Endorsement Guides directives, we have updated our privacy policy to include additional information on the collection and processing of personal data. Please consult the affiliate disclosure sections related to Amazon for more information.

Mise à jour 24 April 2026 — FTC Endorsement Guides