Privacy Policy

Last updated: March 28, 2026

1. Introduction

WiseProductAdvisor.com is committed to protecting your personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

2. Information We Collect

Analytics (Non-Personal)

We use Matomo Analytics, self-hosted on our servers. Matomo collects anonymized data (pages visited, browser type, approximate location). Your IP address is anonymized before storage and is never shared.

Cookies

We use essential and analytics cookies. Manage preferences via our cookie banner. See our Cookie Policy.

Amazon Affiliate Cookies

Clicking Amazon.ca affiliate links may cause Amazon to set cookies per their own Privacy Policy. We do not control these cookies.

3. How We Use Your Information

Data is used solely to improve our website and measure affiliate performance. We do not sell or share your personal information with third parties for marketing.

4. Your Rights Under PIPEDA

Access: Request access to your personal information
Correction: Request correction of inaccurate information
Withdrawal of consent: Withdraw consent at any time
Complaint: Contact the Office of the Privacy Commissioner of Canada (OPC) at www.priv.gc.ca or 1-800-282-1376

5. Data Retention

Anonymized analytics data is kept for up to 24 months. We retain no personally identifiable information unless you contact us directly.

6. Contact

Privacy questions? Use our contact page.

8. Newsletter and Communications

If you subscribe to our newsletter, we collect your email address and language preference solely to send you our weekly product comparisons and guides.

Legal basis: Consent (Art. 6.1.a PIPEDA and applicable privacy laws)
Email provider: Amazon Web Services (Amazon SES, eu-west-1, Dublin, Ireland) — AWS Privacy Policy
Unsubscribe: Every email contains a one-click unsubscribe link. You may also write to [email protected].
Retention: Your data is deleted within 30 days of unsubscribing.

9. Social Media and Third-Party Channels

WiseProductAdvisor distributes content on Pinterest and YouTube (Shorts). These platforms have their own privacy policies. We do not collect personal data through these channels.